Customer Management

Whatever business we are in, and Automotive Retail is no exception, the key to our success is understanding and retaining our customers. We need to manage their experiences whenever they are in contact with us, whether they are new or existing customers, whether face to face, by telephone, E-mail or the Internet. What we already know about the customer, how we react to customer enquiries, our understanding of what is important to them, and creating an environment where they understand they are important and respected, is critical to building a positive, lasting and profitable relationship for all parties.

Fastrack Showroom's consumer-friendliness ensures all information required to build and develop relationships with both new and existing customers is captured/accessible in an easy to use manner whilst supporting the Sales Process, ensuring we understand and meet our customers' requirements. To leverage return on investment from existing technologies, Fastrack Showroom can share and interchange customer data with third party DMS and CRM systems, eliminating duplication of data entry. Postcode and Sort Code lookups are used to efficiently capture customer details, simplifying the creation of customer records and making the system user-friendly.

		Fastrack Showroom holds all Customer Details, Enquiry Activity and Contact History, enabling real time visibility across the Group, supporting Sales Executives and delivering accurate Management Information. Sales Personnel are alerted to open enquiries for a selected customer and supported during Qualification in establishing Customer requirements and what is important to them - the vehicle they wish to purchase, their likes and dislikes about their current vehicle, how they intend to fund their purchase, Source of Enquiry and lifestyle information. Within the Diary all Sales Executive and Enquiry Activity are automatically captured, ensuring no customer is ever lost and the appropriate follow-up activity is effective and measured. Fastrack Showroom supports Retail, Company/Business and Motability transactions.